The complete workshop-in-a-box to go from confusing to compelling in 60 minutes.
This kit is Designed by
Santosh Subramanian Founder, Get Strategiq (B2B Marketing Agency) [email protected] Connect with me on LinkedIn ↗
If this doc was sent to you, watch this video to get context.
https://www.youtube.com/watch?v=VGvDyawMO9Y
Alright, let’s begin!
Use when you need a clear, useful pitch for LinkedIn, emails, or your website.
Prompt:
We offer [product/service] to [target customer].
Write three one-sentence positioning statements.
One should be straightforward. One benefit-driven. One emotionally empathetic.
Example:
Before: We offer a cloud-based CRM tool to sales teams in SMBs.
After (Benefit-Driven): Our software helps creative agencies get paid 2x faster, improving their cash flow. (This focuses on the tangible, desirable outcome.)
After (Emotionally Empathetic): You didn’t start a creative agency to chase down late payments—we handle the awkward follow-ups so you can stay focused on your clients. (This connects with the founder's frustration and offers relief.)
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Strategist Tip: Most founders default to features. Aim for the outcome your customer wants. Not the tech.
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